Sylvan:
I like them all, but after careful thought I think #3
is best. I also like the "you belong here" message. Short and to the
point.
Steve Humphrey
Ukiah Ford Lincoln
Mercury
707-468-0091
Hello Vineyard of Faith’s Faithful Folk,
Over the past few
weeks Eric Allen and I, Sylvan Finger, though our church needed a stronger
identity. Our first presentation or VOF theme does not attract the unchurched
nor give the innovative feel that we represent. This is affected primarily in
our media. The start for our new identity begins with the VOF logo. A logo
gives a theme, key colors, a visual, and an icon to represent VOF. So if one
person were to walk by a poster presenting VOF, they would recognize us in a
heartbeat just from our eye-catching logo. The characteristics of the logo will
affect the look of the narthex, the bulletins, our website, our t-shirts, The
Vine, our promotions/ events, etc. It’s a vital piece to build a bridge and
attract the unchurched. Due to recent spiritual leadership changes in our
church I do not think it is wise to start applying the proposed logo until we
have an installed leader on VOF staff.
I would like the new
identity to be easily seen and viewed as a church that is making a difference
and is actively impacting the world. Not as a church in standby for a new
leader. I plan to send this information to the MST as soon as I am finished with
your opinions and have come up with only one logo to present, hopefully.
Just as a disclaimer, this project is not funded by VOF. The current
staff and leadership is not knowledgeable of this project. Due to recent issues,
the MST leadership is not interested in the project. Therefore I have taken the
responsibility and full ownership of this project under the will of my own in
order get this project completed. The completed design for a new logo will be
proposed to the MST. Because this is technically my project and vision there is
a possibility it will be thrown out due to lack of support.
I chose you
to participate in this project because I and the church have seen your faithful
attitude towards VOF. When I heard the enthusiasm of the DIVE team over a
recording it gave me great joy and hope for VOF to move mountains. You have the
same if not similar vision for VOF. It’s the vision of the DIVE team and it’s
the vision of Gravity.
To catch you up on the project, the Allen’s and
I, mostly Eric though, thought the logo should be have these
characteristics:
· warm
· a sans
font
· able to be integrated or separate an icon and
text
· have a contemporary, clean look
·
trendy but not over the top
· icon should consist
and abstract of the cross and something relating to a vineyard
I have
recently received three comps for the new logo designs from the company.
When you
see these ask yourself
· Does it or should it represent my
church?
· Would the unchurched see this as inviting or
welcoming?
· Would the church be comfortable
it?
· How does the youth see it?
·
Would you want to wear it on a t-shirt?
· Does it
represent Christ?
Would you move, add, or remove a line or anything in the
logo to help you answer yes or give positive answers to all the questions
above?
Please send me your thoughts and responses on these images and the
one logo you choose.
Another side note.
This one idea may need
to come from a Pastor but I figured why not ask ya’ll: VOF needs like a chant or
motto that is short and sweet. The current motto is “Living in Christ, and
Sharing his love!”. That sound pretty and all but if we are to use that on our
outreach media “say a website”, the unchurched doesn’t really know what that
means. It’s a very Christian-ese statement. To be honest some one could say “VOF
is just for special people” or “love hurts”. Love is a very wide open
term. Agape love isn’t understood by the unchurched. I came up with those
examples by the way. Eric Allen posted “You belong here.” for the header on the
website, vof.org. As I was brainstorming I came up with a combination of the
two. I started thinking “A place for Christ. A place for family. and place for
you.” But that was too long. So I shortened it up. “For Christ. For Community.
For You.” I like it but I’m just one person, one idea. What are your
thoughts?
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